LEGO – RubberDuck (8299) first ever digital CD-ROM

After working on the original LEGO movie I personally had the dream that LEGO would create full feature movies and that a well known fast food chain would give away LEGO figures with their meals when the film started showing at theaters and that LEGO would become a master player at digital movie production very early on.

When I arrived at LEGO with DDM and CA in 1995, we joined a group of LEGO designers for a six month feasibility phase. Those long term LEGO employees had the same vision within the company for quite a while already. I can only guess, but it seemed that our LEGO movie triggered the decision at LEGO management to go for it. But instead of starting to create feature films, we started drafting a production plan for the first LEGO box that would come out with a CD-ROM. This decision was taken because we were the true LEGO Digital company and we wanted to create products that are very close to the real LEGOs.

The main concept was to create 3D animated building instructions of the two main models. Plus many more 3D animated building instructions of smaller models and a lot of basic and advanced explanatory LEGO Technic concepts and much more.

I was mainly working on that project with BT as my director from June 1995 to August 1996. I started from zero and modeled all the bricks that were in the box in Softimage 2.6. It was quite an adventure because I had to learn Softimage and do the work at the same time. It later turned out that our expectation about SGI computers and stability of software running on them were a bit too high. The worst day of the entire project to date was when we had our own personal “black-friday”. I was assembling the submarine and we had to realize that Softimage would not render even half the assembled model. Before this happened I really tried to defend Softimage during this phase of the project. CA was using Alias PowerAnimator during the feasibility phase to evaluate it side by side with Softimage. We set this test phase up like a competition and I remember us arguing about pros and cons of all the features and tools for hours. We were even trying to play it out by playing tennis on the court that was at the house we were living in. One particular night I vividly remember when we both installed all available plugins to Softimage and were going through almost all of them for the next 24 hours straight. Unfortunately a lot of them didn’t work…

At the time Microsoft took over Softimage and they actually did a very good job at fixing it. At least version 2.65 was very functional but it didn’t fix the memory allocation issue. Softimage had to admit that our models were just too dense. That might have been our fault and we could have set up some sort of LOD system. But neither Softimage engineering nor we came up with a working solution and NURBS modeling only came out with v3 of Softimage.

What really hurt was that at this point all bricks needed were modeled. But, as said before, although we had great support from Softimage Engineering, we had to take a decision as presenting a working prototype to LEGO management by November 1995 was essential for the entire mission. That meant that we had to toss all the work in Softimage and we started over in Alias Power Animator v6.X. Luckily they also gave us access to early versions of their reworked v7 which had a completely different UI (pfweeeehhhh) and introduced the marking menus which allowed a very convenient and fast workflow. But the main reason to go with Power Animator was because of the NURBS modelling tools the software provided. With those we were able to build the models in a light fashion and subdivide the surfaces as needed for closer shots! Wohooo!!

At the beginning of 1996 we hired 2 more modelers and animators to join the production of the building instruction animations. I took the main model on, CA the secondary model and ST and JNC took over all the technical and smaller building instruction animations. With the help of Michael Lawson from Spike Ltd., our Alias trainer at the time, we were able to advance very fast and efficiently. Michael Lawson actually also produced a lot of models and animations for the interface and he directed and worked with CA on the intro animation (see below). We created models, materials, textures, workflows and naming conventions plus developed the guidelines on how those building instruction should communicated. To test our thinking we conducted a series of real-life tests with kids where we learned that they loved to play with LEGO bricks while sitting at the computer. One of the main concerns the management had at the time.

It was hard work. We drank a lot of bio-guarana apple drinks and ate a ton of pizzas. Our motto was: “If we can dream it, we can make it – Work hard, render fast, retire young”. (I know that this originally was the Electric Image’s slogan, but I think it’s synonym for the industry).

After finishing the animations I was designated to work with the CD-ROM authoring contractor in The Netherlands. From middle of May until August 1996 I spent almost three months ther as the liaison between the production at LEGO and the author of the CD-ROM, Christopher Yavelow. I mainly handled the communication between YAV and LEGO. And I was running the QuickTime movies I received from the headquarter in Billund through Chris’s compression algorithms. I retouched some of the sequences by hand or briefed the guys in Billund if and how they had to redo or re-render certain sequences. I worked with Chris on the interface. Tested the product on Mac and Windows 3.11 and Windows 95. During that phase I lived in a private pension one door down from Chris’s studio. I barely slept and worked a lot. Sometimes we went for walks on the beach which was one block down from the studio and we had very interesting discussions about technology, life, experience and many other things. It was the most intense phase of the project and I learned so much on a technical level about multimedia authoring and also on a personal level than working with Chris.

The production was finished right before SIGGRAPHΒ that year. My big reward was to attend SIGGRAPH and even fly business class to New Orleans πŸ˜‰

The product launched in early 1997 and was a big success. Kids loved it and we are all very proud that the CD-ROM won the “Danish Design Centre “ID98” Prize“, the “Best Scandinavian CD-ROM” Award from The Scandinavian Interactive Media Event (SIME) and we received a “Design Distinction” from the I.D. Design Magazine and were nominated for “Best Macro Media Product of the year”.

Here’s a very small excerpt of the building instructions for the Main model: The “Little Sub”.

Here you can see the intro animation of the CD-ROM!

One thought on “LEGO – RubberDuck (8299) first ever digital CD-ROM

  1. soeren svensson

    Hi
    As a small appendix to the story, my company soundventure was compossing/recording the music and the sounddesign for the project including the small filmclips like the one above. We were working together with Bjarne Tveskov.

    best
    Soeren svensson

    Reply

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